One of the most sustainable ways of growing any business is through retaining your current customers as you look for new ones. Most marketers and business owners tend to forget about their present customers as they try to attract new ones. However, retaining your current customers should also be part of your marketing strategy if you want your business to continue growing. 

Running customer retention campaigns is one of the strategies you can use to ensure all your current customers remain on board. Remember, it is way easier to sell to someone that already trusts your brand than a complete stranger that you need to convince from scratch. To help you retain your current customers, we have compiled tips that you can use to run your customer retention campaigns effectively. Make sure you read till the end.  

Demonstrate what your brand stands for 

Customers love engaging and buying from brands that align with their values. As a brand, you need to integrate your vision and mission into your marketing campaigns to make it easier for your audience to know the values you stand for. If you are not sure of your vision, take some time off with your team to come up with one. 

Integrating your vision into your marketing campaigns adds the human element to your brand. Several studies show that brands that integrate the human element into their marketing increase the chances of retaining their current customers by 1.7X. 

Create personalized campaigns

Every human loves themselves, and it will often make them feel good if you send them Ad content that speaks specifically to them. Studies show that personalization can boost your conversion between 11 to 55%. As a marketer or business owner, it is your job to get as much data as possible that you can use to create more detailed personalized Ads. 

The good news is that we now have marketing automation and email marketing tools that have eased the creation of personalized campaigns. 

Use marketing automation tools to improve your win-back campaigns 

A win-back campaign is essentially a marketing strategy aimed at winning back customers that you were about to lose to your competitors. You can use marketing automation tools to help you identify these customers based on their behavior. With this data, you can then create personalized marketing content that speaks explicitly to these customers. 

Maximize your loyalty sign-ups 

Loyalty sign-ups are made to encourage repeat business. Some of the best ways to maximize loyalty sign-ups are by adding SMS marketing and content cards to your messaging mix. Loyalty cards can be integrated into your app and website UI in a way that doesn’t distract users from consuming your content. 

Text messages have an open rate of over 98%, which is probably the highest compared to the rest of the messaging channels. So, taking advantage of SMS will significantly boost your loyalty sign-ups. 

Use both in-product and out-product messaging.

In-product messaging focuses on engaging your customers as they use your website or mobile app. On the other hand, out-product messaging focuses on bringing customers back to your platforms (mobile apps or websites). Using both strategies will help you retain more customers than using only one of them. Studies show that using both types of messaging can increase 30-day retention by 13%. 

Recalibrate the frequency of your recurring messages 

Pause for a minute and ask yourself how often you send recurring messages to your target audience. It is probably once a week, twice a week, or thrice. Yes, sending emails and text messages to your customers will help boost engagement and your connection with target customers. However, you need to regulate the frequency of your messaging to avoid frustrating your customers. 

Studies show that sending recurring campaigns once every three weeks is 11x more effective than sending these campaigns daily. Your target customers have a lot of other engagements besides reading your messages. So, ensure to have some reasonable spacing within your messaging campaigns. 

Ensure customers take advantage of your loyalty programs

When you run a loyalty program, your goal is to get on board as many customers as possible. However, you also need to ensure that those who get on board take advantage of these programs. One of the ways you can achieve this is by sending triggered campaigns based on the customer’s behavior while interacting with your website or application. 

You can always send follow-up emails at each stage of the customer’s life cycle. Studies show that triggered messaging can increase conversions by 6.9X compared to traditional scheduled messaging. 

Use liquid personalization to capture the attention of lapsing customers

Liquid is an open-source templating language that was introduced by Shopify to help marketers obtain relevant details about their customers, including their favorite products or services, recent browsing history, contact details for different platforms, including email, push, and more. 

Using Liquid personalization is 26% more effective at bringing back lapsing customers than campaigns without Liquid.